Fundraising training for your whole team

Development 101

A core belief of Ask the Turtle is that anyone can be an effective fundraiser. Development 101 is built for the leader, board member, or program staffer who knows they need a real development function but isn't sure where to begin.

When you finish, you'll stop raising money reactively when something goes wrong, and start proactively inviting donors into your vision.

A turtle resting at the water's edge
A different starting point

Most training starts with tactics. We start with your mission.

Before your team ever practices an ask, they will write a case for support in plain language, name the values your organization will not compromise, and learn to treat every donor conversation as an invitation into the work. This training honors the institutional knowledge you already hold, and teaches you to use that strength to fund your mission.

Who it's for

Built for the people already doing the work.

New development leads

Stepping into a first development role without a roadmap.

Board members

Ready to support fundraising but unsure where they fit.

Accidental fundraisers

Program and ED staff who raise money on top of everything else.

Growing teams

Small shops building their first repeatable development engine.

How it works

Every lesson follows the same rhythm.

A private portal holds it all together. Everything participants write is saved automatically and waits for them when they return.

1Before the lesson

Arrive warmed up

Each lesson opens with 20 to 30 minutes of pre-work in the portal, so the live session starts with thinking already on the page.

2During the lesson

Do the work live, together

A facilitated working session of 75 to 90 minutes. Your team drafts, practices, and gets feedback on their actual materials. No lecture marathons.

3After the lesson

Build the habit

One small, reviewable commitment each week, captured in the portal and revisited next session. That's where the change sticks.

Every engagement includes facilitated live sessions, participant workbooks, ready-to-use gift forms and templates, and a private training portal for your team.

The full library

A minimum eight-session arc, drawn from fifteen lessons.

Fifteen lessons take a team from first principles to a finished plan. We choose the right mix for you in our first conversation.

Lessons 01 to 05
01
Foundations of Development
Why your mission deserves investment, in plain language.
02
The Donor Continuum
The five-stage relationship cycle behind every gift.
03
Prospect Research & Identification
Find who is ready and able to give more.
04
Cultivation & Moves Management
Deepen relationships on purpose, not by accident.
05
Solicit with Confidence
Ask with confidence, never apology.
Lessons 06 to 10
06
Stewardship & Donor Retention
Keep donors, and grow them, for the long term.
07
Annual Fund & Individual Giving
A sustainable, repeatable base of individual giving.
08
Major Gifts: High-Capacity Donor Strategy
Cultivate and close transformational gifts.
09
Foundation & Institutional Grants
Research, write, and win grants that fit your mission.
10
Corporate Partnerships & Sponsorships
Partnerships that benefit both sides without compromising your mission.
Lessons 11 to 15
11
Special Events Fundraising
When an event is worth it, and when it isn't.
12
Planned Giving Fundamentals
Open the door to bequests and legacy gifts.
13
Digital Fundraising, CRM & Data
Systems sized to your shop, not someone else's.
14
Ethics, Compliance & the Donor Bill of Rights
Fundraising you can stand behind.
15
Building Your Annual Development Plan
Put it all together into one living plan.
By the end

Your team walks away able to do the work.

Not a binder of theory. A set of finished tools and the confidence to use them.

Write and tell a case for support in plain language
Map donors along a clear cultivation continuum
Make a direct, confident ask without apologizing
Steward gifts so donors give again, and give more
Run the year from one living development plan
See it for yourself

The demo opens Lesson 1, end to end.

The pre-work, the live-session activities, and the follow-through. Click around. Type in it. It's the same portal your team would use.